by Maayan Ziv | Dec 2, 2025 | Media, Tech
Today Apple dropped its latest accessibility short film, an all-out musical celebrating college life through the lens of Deaf and disabled students. Timed for International Day of Persons with Disabilities on December 3rd (IDPD), it is joyful, cinematic, and full of...
by Maayan Ziv | Dec 1, 2022 | Media, News
Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD. No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology. Within a day of release, Adweek is...
by Maayan Ziv | Mar 21, 2017 | Newsletter
The term “Special Needs” is one of those cringe-worthy, euphemistic, ways to speak about people with disabilities. For years I couldn’t put my finger on what it is about this phrase that bothers me so much…but this PSA for World Down Syndrome Day perfectly...
by Maayan Ziv | Dec 5, 2016 | Media, News
“Accessibility can be sexy” – just one of the many memorable statements from our new feature with VICE. At AccessNow we are passionate about changing the conversation about accessibility. For too long now, access has been associated with a medical...
by Maayan Ziv | Sep 9, 2016 | Media
Almost always people with disabilities are poorly represented in media. Disability is used as a trope, or an appeal to emotion, resulting in ableist perspectives that reinforce tired stereotypes. But sometimes marketing folks get it right, and its like a breath of...
