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Apple’s Ad is a Disability Milestone

Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology.  Within a day of release, Adweek is...
Why we need to stop saying “Special Needs”

Why we need to stop saying “Special Needs”

The term “Special Needs” is one of those cringe-worthy, euphemistic, ways to speak about people with disabilities. For years I couldn’t put my finger on what it is about this phrase that bothers me so much…but this PSA for World Down Syndrome Day perfectly...
AccessNow x VICE

AccessNow x VICE

“Accessibility can be sexy” – just one of the many memorable statements from our new feature with VICE. At AccessNow we are passionate about changing the conversation about accessibility. For too long now, access has been associated with a medical...
When Advertising Gets Disability Right

When Advertising Gets Disability Right

Almost always people with disabilities are poorly represented in media. Disability is used as a trope, or an appeal to emotion, resulting in ableist perspectives that reinforce tired stereotypes. But sometimes marketing folks get it right, and its like a breath of...

AccessNow on CTV National News

When the media shows support for us…and does this good a job at authentically telling our story -just as it is, with no ableist spin…I couldn’t be more thrilled. I had so much fun working with the folks at CTV News to shoot this segment. Any day I...