Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD. No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology.
Within a day of release, Adweek is already calling the ad a major milestone in disability representation.
While authentic disability representation is still sorely lacking in mainstream media, Apple has truly demonstrated a refreshing approach: committing in every way to authentic representation. The ad also features music by disabled musicians and has been produced in an audio described version as well.
Latest on the blog
AccessNow, City of Toronto, and TD Bring Back AccessFest June 6, Headlined by X Ambassadors
A Free Toronto Festival Where Accessibility, Inclusion, and Culture Come to Life TORONTO, May 5, 2026 – Today, AccessNow – Canada’s go-to resource for accessibility information, today announces the return of AccessFest, a free, outdoor festival where accessibility,...
AccessFest 2026: Setting a New Festival Standard
Image is of Martin Deschamps and his team performing on stage at AccessFest 2025.Recently, our CEO Maayan Ziv wrote a piece for AFAR Magazine that asked: How do festivals really measure up when it comes to meaningful access for disabled and neurodivergent...
Milano Cortina 2026: Watching the Shift in Access
Photo from the Canadian Paralympic Committee website.The Winter Olympic Games in Milan and Cortina are coming to a close. Records were broken, rivalries were intensified, and fans from all across the world tuned in. Now, attention turns to the Milano Cortina 2026...
