Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD. No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology.
Within a day of release, Adweek is already calling the ad a major milestone in disability representation.
While authentic disability representation is still sorely lacking in mainstream media, Apple has truly demonstrated a refreshing approach: committing in every way to authentic representation. The ad also features music by disabled musicians and has been produced in an audio described version as well.
Latest on the blog
Durham Region partners with AccessNow to highlight accessible venues for Parasport Games
Whitby, Ontario (January 10, 2023) – In the lead up to hosting the Durham Region 2023 Ontario Parasport Games, Durham Region has partnered with AccessNow to become a leader in accessibility mapping to increase inclusion confidence for residents and visitors. All Games...
Brands Advocating for Accessible Packaging
In 2022 Purdys released their first box of chocolate that incorporated braille into its packaging design. This incredibly simple touch was a huge win for the blind and low-vision community, as suddenly, selecting chocolates shifted from a game of roulette to a...
IDPD 2022 : It’s our time.
On International Day of Persons with Disabilities I am leaning into the explosive momentum happening all around us. Dear disability community, our time is now. Seven years ago out of the sheer frustration of navigating a largely inaccessible world in my wheelchair, I...
