Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD. No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology.
Within a day of release, Adweek is already calling the ad a major milestone in disability representation.
While authentic disability representation is still sorely lacking in mainstream media, Apple has truly demonstrated a refreshing approach: committing in every way to authentic representation. The ad also features music by disabled musicians and has been produced in an audio described version as well.
Latest on the blog
Wheelchair Accessible Day Trips You Should Take from Toronto
Hello, Kristin here! I am a passionate disability advocate and world traveler. Together, with my husband, I’ve touched down in over 30 countries and my deep love for adventure only continues to grow! I’m intrigued by the challenge of getting my wheels to places I...
Accessible New Orleans: A Captivating Southern Getaway
Southern cuisine, voodoo, ghosts, vampires beignets, Mardi Gras and jazz filling up the streets and bars - New Orleans, Louisiana is a magical Southern city unlike any other and it has been on my bucket list for some time. There is something about the Southern states...
Greece Makes Hundreds of Beaches Wheelchair Accessible
Credit: SeatracGreece, one of the most popular travel destinations in the world, has recently announced that it is making its beaches more accessible to wheelchair users. 147 beaches have already been renovated. According to a news release from the Greek government,...