Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD. No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology.
Within a day of release, Adweek is already calling the ad a major milestone in disability representation.
While authentic disability representation is still sorely lacking in mainstream media, Apple has truly demonstrated a refreshing approach: committing in every way to authentic representation. The ad also features music by disabled musicians and has been produced in an audio described version as well.
Latest on the blog
Important Notice Regarding Fraudulent Job Offers
Dear Community, We have been made aware of fraudulent job offers being circulated under the name of AccessNow. These offers are being sent from various unauthorized email addresses. It has come to our attention that fake employment opportunities in various roles are...
Metrolinx announces partnership with AccessNow
AccessNow app provides detailed accessibility information for improved trip planning.When it comes to accessibility, it’s always better to know before you go. That’s why we are so thrilled to share that Metrolinx is partnering with AccessNow, to share up-to-date...
Embracing Diversity: How Companies Can Champion Disability Employment Every Month
In a world that's constantly evolving, progress often hinges on our ability to embrace diversity and inclusivity. Yet, there's one facet of diversity that has often been overlooked: the inclusion of people with disabilities in the workforce. That's where National...
