Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD. No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology.
Within a day of release, Adweek is already calling the ad a major milestone in disability representation.
While authentic disability representation is still sorely lacking in mainstream media, Apple has truly demonstrated a refreshing approach: committing in every way to authentic representation. The ad also features music by disabled musicians and has been produced in an audio described version as well.
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