Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD. No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology.
Within a day of release, Adweek is already calling the ad a major milestone in disability representation.
While authentic disability representation is still sorely lacking in mainstream media, Apple has truly demonstrated a refreshing approach: committing in every way to authentic representation. The ad also features music by disabled musicians and has been produced in an audio described version as well.
Latest on the blog
AccessFest 2025: A Windswept Welcome and a Festival That Felt Like Home
Written by Simran Bhinder.When I boarded my early morning flight from Winnipeg to Toronto, I expected sunshine and spring air. What I got instead were gusty winds and shivers – but none of that mattered. I wasn’t just attending an event. I was stepping into a...
Disability Pride and the Movement for Access
What Is Disability Pride?Disability Pride Month, recognized every July, is a time to celebrate the strength, resilience, and diversity of the disability community. It challenges stigma and highlights disability as a meaningful part of identity, culture, and lived...
Grateful AF: An Unforgettable AccessFest 2025
A New Chapter for AccessNow in Disability CultureYesterday, we celebrated something extraordinary; our very first AccessFest. As I sit with the moments, the energy, and the stories shared, I’m still soaking it all in. What we experienced together wasn’t just a one-day...
