Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD. No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology.
Within a day of release, Adweek is already calling the ad a major milestone in disability representation.
While authentic disability representation is still sorely lacking in mainstream media, Apple has truly demonstrated a refreshing approach: committing in every way to authentic representation. The ad also features music by disabled musicians and has been produced in an audio described version as well.
Latest on the blog
Accessible Trails to Discover in Ontario This Summer
Summer in Ontario means longer days, warmer air, and a whole province of trails waiting to be explored. Whether you're looking for a quiet, paved walk or a trail that keeps you busy and runs for kilometers, there's a route out there for you. We've pulled together nine...
& Juliet’s First Chilled Performance Comes to Toronto!
This summer, & Juliet is doing something special. On Thursday, July 2, the Royal Alexandra Theatre will host the show's first-ever Chilled Performance - a more welcoming, lower-pressure way to experience one of the most joyful musicals on stage right now. If...
What 60 Disabled and Neurodivergent Young Adults Taught Us About Leadership: Three Years of FUTURES Data
The longitudinal evidence is in. FUTURES — AccessNow's leadership program for Disabled and neurodivergent young adults aged 18–30 — is not just working. It is working in measurable, repeatable, structurally specific ways.We just finished compiling three cohort cycles...
