Apple just dropped this sensational video for International Day of Persons with Disabilities #IDPD. No pandering. No sob story. No inspiration porn. Just real people with disabilities living their lives, empowered by technology.
Within a day of release, Adweek is already calling the ad a major milestone in disability representation.
While authentic disability representation is still sorely lacking in mainstream media, Apple has truly demonstrated a refreshing approach: committing in every way to authentic representation. The ad also features music by disabled musicians and has been produced in an audio described version as well.
Latest on the blog
Taylor’s Version: A Guide to Accessible Places in Toronto Inspired by Taylor Swifts Music
Stephen Mease | UnsplashWith Taylor Swift’s arrival in Toronto, there's no better time to dive into the emotions and stories her music inspires. From romantic getaways to soulful reflections, Toronto has accessible locations that let you step into the themes of her...
Discover the World’s Most Stunning Accessible Trails
Photo by Rudimencial via iStock.Accessible trails are important to ensure everyone can enjoy the beauty of nature. There are many different accessible trails and parks to explore around the world, suitable for a variety of mobility needs. From mountainsides to...
Discovering History at Boston Common
Boston is a city where history comes alive, and at the heart of it all is Boston Common, the oldest public park in America, established in 1634. Over the centuries, it has transformed from a colonial pasture to a peaceful green space, offering visitors a chance to...
